This unique working relationship with our biggest clients, PEP and Cashbuild, sees a brand team of Zoom employees working within the clients' marketing departments. It strikes the perfect balance between the traditional brand model, with its predominately above-the-line focus, and the in-house model, where the focus on efficiency is often to the detriment of the quality of marketing.

In the Full Engagement model, the agency becomes part of the client marketing team and offers business solutions as opposed to just advertising solutions. On-site work means tighter links and improved communications as well as an in-depth understanding of the business. It encourages trust, honesty and respect and also saves money, both for client and agency, by reducing the number of people working on the business.