A journalist by training, a writer by profession and a strategist by choice, Sello Leshope is a multi-discipline planner and writer. He is a graduate of Rhodes University's Journalism and Media study school, majoring in radio production and online journalism. He also spent some time at the University of North Carolina on a Fullbright student exchange scholarship.

His career in advertising started as a copywriter for Ogilvy Cape Town. His love for consumer insights and research saw him cross the floor from Copywriting to Strategic Planning. He is particularly well-known and respected for his work around South Africa's emerging black middle class - Black Diamonds.

Sello currently heads both Zoom and Ogilvy Cape Town's Strategy Departments as Strategic Planning Director.