Karen has a vast amount of experience in the creative industry, having worked both above and below the line in a number of big name agencies. She started her career in magazines, before moving into branded advertising. The last 8 years have seen her specialising increasingly in pure design and promotional campaigns, enjoying the challenges of the multi-directional approach to consumer communication.

Some of the key accounts she has worked on over the years include Old Mutual, Santam, Metropolitian Life, Rothmans, KWV, Gilbeys, SFW, Namibian Breweries, Murray & Roberts, Distell, I&J, Johnson & Johnson, Woolworths, Hyperama, Sasko, Pam Golding, Truworths, BP, MNet & MWeb.