Burrie has over 30 years of strong ad agency experience gained in agencies such as Y&R, JWT, Ogilvy and now Zoom. He also has hands-on FMCG Brand Management experience, working at Reckitt & Colman and Colman Foods. He has made all-round big brand contributions in the liquor industry, automotive business, financial industry, pharmaceutical business, FMCG industry, consultancy business, government business, deciduous fruit and many more.

For the last 9 years he has focused on retail business and in particular food, clothing, sports and outdoor categories. He is also involved in Zoom's new business development activities.