30 Oct 09 Zoom’s bread now buttered on both sides Having handled the SASKO below-the-line and packaging work for around two and a half years, Zoom added the balance of the SASKO Bakeries account to their portfolio in October 2010. The first task was to create a campaign promoting various breads in the SASKO Bakeries range during different periods of 2010. The solution? A series of sitcom-style ads featuring a quirky family of SASKO-loyal characters. Reminiscent of the Huxtables of the classic 80’s sitcom, The Cosby Show, our SASKO family members have their lives and home transformed by instantly winning the prizes on offer when they tuck into their bread. These four TV ads will alternate for the duration of 2010 and can be seen on SABC 1, 2 and 3, E-TV as well as selected DSTV channels. Back to News index >>