23 Jun 09 APEX Gold & Grand Prix for PEP Generations Following their Gold and Grand Prix at the 2009 Sunday Times Marketing Excellence Awards, Zoom Advertising repeated this feat at the prestigious APEX Awards for Effective Marketing with Gold and Grand Prix for their PEP Generations campaign. Up against strong campaigns from Cell C, Castle Light and Coca Cola in the “Change” category, Zoom showed, by repositioning PEP in the Generations storyline, that less fashionable retail brands needn’t take a step back in their marketing approach. APEX Awards, which recognise the effectiveness of marketing campaigns through clearly measurable results, are held in high regard by those footing the advertising bill – the clients. According to Zoom’s Executive Creative Director, Deon Robbertze, the APEX success is testament to the agency’s unwavering commitment to results above all else. “An APEX in the hand is worth ten birds,” quipped Robbertze in an obvious reference to the much-hyped but often ineffective award-winning work at creative advertising award shows. “Clients like PEP make this kind of work possible,” said Robbertze. “Our relationship with them is a true partnership and we share the same single-minded goal: Results.” Back to News index >>